You’ve got a sales page that you want people to visit, providing a valuable service or product. But, where is your targeted web traffic going to come from? Organic traffic, or users that are looking for what you offer and find your page from specific...
A focus on driving organic traffic is top priority for online businesses because it’s tied closely to sales. Increasing your organic traffic is one key way to do it. Read on to understand the different types of web traffic, and check out our 5 tips...
As Google and other search engines continually improve their searches and the way they ranks pages, optimizing your site continues to be top priority. Reach your audience and stay relevant by paying attention to these 5 search engine optimization or SEO trends that continue in...
Every day, more people are using the internet in new ways, from browsing Facebook to sharing emails and everything in between. This is making digital marketing increasingly useful for many companies and giving them a competitive edge. So, just what is digital marketing and how...
The best digital marketing campaigns affect people by making a meaningful connection between the goods or services being offered and the ideal market for them. They inspire the people they reach, and a great marketing campaign reaches a lot of people to showcase your brand....
PPC, or pay-per-click, is a way to promote your business via internet marketing without wasting money. It works by placing your ad at the top of the search, and you only have to pay when people click on your link. Since the pandemic, PPC in...
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“Content is king,” stated by Bill Gates in an essay in 1996 still rings true two and a half decades later. Clearly, he was on the right track. The most important aspect of a website is its content. Great web content that is engaging, original,...
Search engine optimization, or SEO, helps your site to be featured when someone searches specific keywords. It encourages people to click on your site first, because you have the most relevant content to what they are searching for. There are some easy ways to make...
Are you getting the most out of your email marketing dollars? Marketing via email is an effective strategy to boost your sales, but only if you do it right. In 2021, it is estimated that for every dollar spent on email marketing, you can expect...
Improving your website rank is something you need to be thinking about all the time, as the game is constantly changing. Don’t lose clicks - keep search engine optimization (SEO) at the top of your priority list. If people can’t find you through a search...