You’ve got a sales page that you want people to visit, providing a valuable service or product. But, where is your targeted web traffic going to come from? Organic traffic, or users that are looking...
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A focus on driving organic traffic is top priority for online businesses because it’s tied closely to sales. Increasing your organic traffic is one key way to do it. Read on to understand the different...
As Google and other search engines continually improve their searches and the way they ranks pages, optimizing your site continues to be top priority. Reach your audience and stay relevant by paying attention to these...
Every day, more people are using the internet in new ways, from browsing Facebook to sharing emails and everything in between. This is making digital marketing increasingly useful for many companies and giving them a...
The best digital marketing campaigns affect people by making a meaningful connection between the goods or services being offered and the ideal market for them. They inspire the people they reach, and a great marketing...
PPC, or pay-per-click, is a way to promote your business via internet marketing without wasting money. It works by placing your ad at the top of the search, and you only have to pay when...
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Jun
Why Is Web Content King?
“Content is king,” stated by Bill Gates in an essay in 1996 still rings true two and a half decades later. Clearly, he was on the right track. The most important aspect of a website...
Search engine optimization, or SEO, helps your site to be featured when someone searches specific keywords. It encourages people to click on your site first, because you have the most relevant content to what they...
Are you getting the most out of your email marketing dollars? Marketing via email is an effective strategy to boost your sales, but only if you do it right. In 2021, it is estimated that...
Improving your website rank is something you need to be thinking about all the time, as the game is constantly changing. Don’t lose clicks - keep search engine optimization (SEO) at the top of your...
People are buying everything online these days, from groceries to healthcare. Your web presence needs to set you apart from the competition and provide a detailed shopping experience that allows the customer to buy with...
Is your contact page just a cold phone number and email address? Is it easy to find? Potential customers become paying customers when they know that your company is backed by real service. And they...
Should designers be able to code? This topic never seems to die, with its endless blog posts, Twitter discussions and conference talks. But the developer’s involvement in the design process seems to be addressed very little.
If you see graphic design as a process of arranging shapes on a canvas, then you’re only seeing half of what you work with. The negative space of the canvas is just as important as the positive elements that we place on the canvas.
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